# Trend #1: Mobile-first Focused Experience
Retail Take: Retail consultant Beka George shares how she sees mobile shopping continue to evolve in 2023.
Experience Design Take: Experience Design Practice Lead Rebecca Hallett shares how retailers can think differently to create stand-out mobile experiences for customers.
# Trend #2: Omnichannel Strategy
Retail Take: Shopify reports nearly 75% of buyers use multiple channels before purchasing. Principal Consultant Annie Lyons shares how retailers should be positioning their omnichannel strategy.
Experience Design Take: In 2023, personalization is no longer optional — a curated and personal customer experience is expected by customers across their end-to-end customer journey. Experience Design Lead Rebecca Hallett shares how retailers can take a proactive approach to personalization.
# Trend #3: Differentiated In-Store Experiences
Retail Take: In-store shopping is on the rise — and retailers need to reimagine the in-store experience. (Hint: it begins before the customer even opens the door.)
Propeller Lead Retail Consultant Thomas Arm shares how retailers can truly provide differentiated in-store experiences.
Experience Design Take: Experience Design Lead Rebecca Hallett shares how organizations can innovate in-store, mobile, and online experiences.
