Name: Human Shapes
Price range: $

In today’s choice-rich markets, experience — not price or product — is the ultimate differentiator. People expect more: seamless interactions, smart personalization, and offerings that feel made for them. These expectations are only intensifying as AI reshapes how we discover, decide, and interact. However, many organizations fall short, hindered by fragmented journeys, underutilized data, siloed teams, and a disconnect between strategy and execution. These gaps don’t just frustrate customers, they stall innovation, erode loyalty, and limit the ability to consistently bring new ideas to life, undercutting the value of even the best tech and talent investments.

Propeller helps close that gap with a user-centered, delivery-focused approach, designing and delivering experiences, offerings, and personalization strategies that create value and keep pace with accelerating expectations.

Our Customer & Experience Consulting Services

Our customer experience consulting services help organizations solve real problems and improve how people interact with your business across journeys, channels, and offerings. Whether refining an experience, launching a new product or service, or scaling personalization, we partner across functions to ensure solutions are not only designed with purpose but delivered with structured, cross-functional execution.

Experience Strategy & Design: Shape end-to-end experiences that resonate with your customers. We combine human-centered design, customer insight, and strategy to align teams and scale solutions across every touchpoint. Whether modernizing platforms or mapping journeys, we ensure experiences are cohesive, intentional, and built to perform.
Product & Service Innovation: We help organizations turn bold ideas into tangible value by operationalizing innovation and unlocking new revenue streams. From strategy to execution, our team bridges the gap between creativity and commercial success.
Personalization: Use data-driven insights to tailor experiences and deepen customer relationships. We build scalable personalization strategies that balance trust, transparency, and business impact, powered by the right mix of people, process, and tech.

We deliver more than a vision. We bring experiences to life. Propeller combines strategy and design with operational fluency to create products, services, and journeys that resonate with customers and are built for business performance and scale. From bold ideas to nuanced fixes, we make sure the work is human-centered, technically sound, and made to last.

Rooted in User-Centric Design

We don’t just talk about customer empathy; we embed it. Our user-centric approach ensures every solution is grounded in real user needs and behaviors, business context, and measurable outcomes.

Cross-Functional Fluency, Backed by Industry Depth

We speak the language of strategy, design, marketing, technology, and change — breaking silos to deliver cohesive, customer-centered solutions. With deep experience across industries like retail, tech, and manufacturing, we’ve helped leading brands launch, scale, and evolve their CX strategies.

Design to Delivery

From early insights to market launch, we bridge the gap between vision and execution. Our teams transform ideas into scalable products, services, and experiences, blending creativity and execution to drive loyalty, growth, and differentiation.

AI-Enabled, Value-Led

AI is full of potential, but it’s easy to chase the shiny and miss the strategic. We help clients build smart, scalable, and people-centered AI strategies that create real value.

Learn More About Propeller

Blog Post

How Design Thinking Helps Leaders Make Smarter, Faster Decisions

When decisions need to happen faster but the path forward isn’t clear, traditional approaches start to break down. Design thinking offers leaders a disciplined, practical way to navigate uncertainty and move decisions forward with confidence.