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Experience Design

We dri­ve busi­ness per­for­mance by cre­at­ing per­son­al­ized, dif­fer­en­ti­at­ed expe­ri­ences for your cus­tomers and employees.

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Delivering experiences that grow your impact and bottom line.


Every day we interact with brands – at work, in stores, and online. These moments inform how we feel or think about a brand and ultimately drive future decisions toward that organization. Experiences that satisfy a need, feel frictionless, and spark an emotional connection drive customer loyalty and employee engagement. Experience — not price or product — is the key differentiator. We help leaders gain insights into their customers and market forces, design innovative products and services that connect across the customer and employee journey, and implement strategies that help you keep pace with the velocity of disruption.

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Bec Hallett

Experience Design Practice Director

Areas of Expertise

At Propeller, we bridge experience design with execution, offering tailored solutions to drive customer experience transformation strategies. We unlock innovation by harnessing the power of customer data and human-centered design methods, aligning people, processes, and technologies at each touchpoint along the customer and employee journey. Whether you’re looking to modernize your e-commerce platform or design a purpose-driven workplace, our team of consultants will guide you each step of the way.

Customer Experience Transformation

Customer expectations are constantly evolving, and businesses must adapt to stay competitive. Our Customer Experience Transformation services focus on understanding customer behaviors and designing strategies that enhance every interaction, ensuring your brand delivers exceptional value across all touchpoints.

User Research

In-depth primary research to understand customer behaviors, preferences, and needs through qualitative and quantitative methods.

CX Strategy

Development and execution of new strategies to optimize the customer journey across all touchpoints​

Product Strategy & Go-To-Market

Creation of strategic and operational product roadmaps and launch plans​

Digital Product Experience​

Creating exceptional digital experiences is vital to meeting user needs and driving long-term business success. Our Digital Product Experience services integrate user feedback, innovation, and strategic design to build products and services that resonate with your audience while aligning with your broader business goals.

UX/UI Design

Translating user pain points and technical requirements into prototypes, incorporating user feedback and iterative design principles​

Service Design

Designing services that are ​user-centric, efficient, and scalable. Connecting people, process and tech​

Employee Experience Design

Intentionally design HR and business products, services and journeys to enhance the employee lifecycle​

Let’s tackle some of your biggest problems together.

As an embedded partner, we work with you to uncover the root problems and create actionable and sustainable solutions. There’s never a one-size-fits-all approach. However, here are some common challenges we encounter and our solution-finding approach.

Little girl pointing at croissants through a glass bakery case. Her mother is holding her up to look while the female cashier in the background smiles in the little girl's direction.

Disconnected customer journeys?

Your customers are having difficulty moving from online to offline when shopping for your product or service.

Related Capabilities:

  • Experience Strategy
  • Service Design
  • Personal Development
  • Journey Mapping

Related Work & Insights