Bec Hallett is a Director at Propeller and leads the firm’s Experience Strategy & Design service offering. She helps organizations turn insights into action by designing experiences that feel intuitive, connected, and purposeful, whether for customers, employees, or teams. Known for her thoughtful leadership and clarity in complexity, Bec brings a calm, collaborative approach to navigating ambiguity and making ideas real.
With a background spanning healthcare, government, and the private sector, Bec has led multidisciplinary teams through design thinking, product strategy, and service innovation. Her work focuses on crafting interactions that are seamless and human in the moments that matter by balancing creativity with business outcomes. She partners closely with clients to align experience design with strategy, ensuring solutions meet real needs and deliver measurable impact.
- Known For: Connecting insight to action through thoughtful, human-centered design
- Expertise In: Experience strategy, service design, product strategy, design thinking, transformation leadership
- Education: B.A., Lancaster University; QSIR Practitioner (NHS); Level 5 Leadership (CMI); Product Strategy, Kellogg School of Management
- Outside of Work: Avid traveler, family walk (with coffee in hand) enthusiast
