Dig­i­tal Trans­for­ma­tion Jour­ney For An Adver­tis­ing and Search Tech­nol­o­gy Leader

The Problem

# Revamping Technology Landscape to Enhance Efficiency and Reduce Costs

A major advertising and search technology business needed a comprehensive digital transformation to address increasing challenges. These challenges encompassed a heightened pressure on profitability, elevated central costs, accumulation of substantial technical debt, increased security risk exposure, and cultural and governance barriers. Undertaking a strategic, multi-year initiative, the organization aimed to revamp its technology landscape through meticulous measures, including cloud migrations, tooling commoditization, workforce optimization, and the implementation of rigorous technical governance mechanisms across the entire organizational framework.

Our Approach

# Crafting a Vision and Enhancing Program Management for Digital Transformation

Propeller initiated its engagement by orchestrating a comprehensive analysis at the 100K-foot level, engaging key executives and stakeholders to achieve alignment on the overarching strategic direction. Primary focuses included the formulation of a vision, mission, and strategies, alongside the delineation of underlying goals through collaborative working sessions with the client. A sophisticated framework for establishing a program management office was devised, designed to enhance and amplify the efficacy of their existing program and project manager workforce. Simultaneously, a strategically devised change management office strategy was crafted to instill a coordinated and proactive discipline in managing change. Furthermore, an innovative strategy office approach was instituted to facilitate strategic tracking and reporting, offering heightened visibility to stakeholders invested in the digital transformation initiative.

# Services Provided

• Business Analysis
• Change Management
• Project Management
• Facilitation
• Governance Model
• Workshop Facilitation

Value Delivered

# Achieving Transformation Goals with Thought Leadership and Structured Support

Propeller provided thought leadership and collaborative partnership throughout the engagement. By crafting a robust digital transformation governance model, operational program management office, change management office, and strategy office, Propeller established a structured foundation to bolster the multi-year digital transformation initiative. This comprehensive framework enabled stakeholders to actively monitor the program's health through a defined escalation path, clear communication channels, and consistent progress reporting. Team engagement and involvement saw enhancements through strategically implemented cross-functional meetings and the utilization of standardized tools and templates.