Major Retail­er Divests Vis­i­ble Glob­al Brand

The Problem

# Structural Reorganization
and Realignment — Fast

The executives at a multi-national retailer had a difficult decision to make to continue making a product that held sentimental brand value or divest this revenue underperformer that was consistently diverting resources away from core competencies. Propeller partnered with the executive team to determine the best path forward through robust scenario planning while keeping critical information confidential. The divestiture was ultimately the right choice, and following a very public announcement, the team had to execute a complex reduction in workforce, a structural reorganization, and process realignment to support the larger organization’s future strategy. To limit disruption, it all had to happen over the course of a few weeks.

The Approach

# Building a Forward-Looking People Strategy

The Propeller team developed and executed a detailed divestiture and realignment strategy that included working with senior leaders to define the forward-looking people strategy and necessary organizational and process changes. Executing the strategy involved internal and external communications, stakeholder management, and other critical transition activities.

# Services Provided

• Change Management
• Merger, Acquisition, and Divestiture
• Organizational Effectiveness and Alignment
• People Strategy
• Stakeholder Engagement

Value Delivered

# Seamless Support That Rebuilt Trust and Improved the Bottom Line

Workforce reduction is always a complicated and sensitive process because it involves an organization's most important asset: people. Even with numerous moving parts, a shortened timeframe, and limitations on information distribution, the Propeller team delivered the most seamless plan and execution the client had ever experienced. Trust in leadership and overall employee morale normalized after three months and shedding the poor revenue performer improved the health of the business.