Maturing Retail Personalization
Thursday, November 9 | 2:00 – 3:00 PM PT
Online & In-Store: Improving Customer
Experiences Through Personalization
How to Realize Your Personalization Journey
With 71% of consumers expecting companies to deliver personalized interactions, personalization is becoming a table-stake for attracting and keeping customers. And it’s a worthwhile investment — 70% of companies using advanced personalization said they earned a 200% return on their investment.
Do you feel like you and your company have much to learn about personalization? You’re not alone.
Despite personalization being a top goal for many retailers, only 44% of retailers personalize more than half of the customer journey, according to a recent Adobe report.
Join top executives from retailers leading best-in-class personalization online and in-store.
You will learn from the obstacles they overcame and walk away with actionable strategies and tips from their experiences. Connect with other industry thought partners for an engaging discussion with small-group break-out sessions.
We'll Cover:
- The different stages of personalization journeys and how to get started
- Overcoming challenges in personalization maturity efforts
- The factors critical to success
- Technologies and tools to support personalization
- How to bridge personalization efforts from online to in-store