What's Really Holding Retail AI Back
Retailers see enormous potential in AI to transform customer experience and operations. Yet many are finding it difficult to scale success. According to Propeller’s 2025 People & Change Insights Report, the primary barriers are organizational issues like data quality, resourcing, and change readiness — rather than the technology itself.
Top Barriers to AI Adoption
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92%
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Fragmented or poor-quality data
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86%
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Budget constraints limiting investment
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80%
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Gaps in talent and skills
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78%
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Resistance to organizational change

What You’ll Get Inside the Guide
This isn’t another AI trend report. It’s a practical resource designed to help retail leaders focus on AI opportunities that drive measurable impact. Inside, you’ll find:
- Readiness Assessment: A framework to gauge AI maturity across strategy, data, people, governance, resources, and infrastructure.
- Department-by-Department Use Cases: Examples for Marketing, CX, Operations & Supply Chain, Merchandising, HR, and IT — featuring both foundational and advanced applications.
- Real-World Examples: Insights from brands like Walmart, Nike, and Sephora showing how AI is already creating business value.
- How to activate: Guidance on building momentum with Propeller’s AI Use Case Accelerator.
Built on Retail and AI Expertise
This guide is informed by Propeller’s work with Fortune 500 retailers leading enterprise-wide transformation. Our consultants combine retail operations experience with practical AI strategy expertise — helping leaders move from experimentation to measurable results.
Take the Next Step
AI’s potential is clear. Turning it into measurable value starts with choosing the right first steps and building momentum. This guide helps you focus on what matters most—cutting through the noise and charting a confident path forward.

Ready to Put AI Into Action?
Propeller’s AI Use Case Accelerator helps leadership teams identify the highest-impact opportunities, balance feasibility with value, and align around a clear, data-driven starting point.